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Chase your dreams forward

Category: The History of Salt

Release time: 2021-11-22

Summary: With the injection of Xiangyu Salt & Chemical—a high-quality state-owned asset—into the listed company, the Xuetian Salt Industry Group will be propelled from a regional player to a nationwide enterprise, shifting from a purely salt-focused business to an integrated salt industry cluster that participates in market competition across the Southwest China region and the Yangtze River basin. In the future, Sote Salt & Chemical will enhance brand promotion through strategic advertising, deepened channel development, and event-driven promotions, while strengthening quality control over Xuetian Salt products. The company will remain firmly rooted in the Chongqing market and ensure adequate supply of Xuetian Salt to markets in Southwest China, Northwest China, and along the Yangtze River, thereby turning salt products into a key driver of profit growth for Xiangyu Salt & Chemical. Leveraging the powerful brand and R&D capabilities of “Xuetian,” we will continue to develop the “Xuetian” Songtai 99 product.

　　With the injection of Xiangyu Salt & Chemical—a high-quality state-owned asset—into the listed company, the Xuetian Salt Industry Group will be propelled from a regional enterprise to a nationwide one, shifting from a purely salt-focused business to an integrated salt industry cluster and thereby participating more actively in market competition in the Southwest China region and the Yangtze River basin.
　　In the future, Sote Salt & Chemical will enhance brand promotion through strategic advertising planning, deepened channel development, and event-driven promotions. It will also strengthen quality control over Xuetian Salt products, firmly establish itself in the Chongqing market, and ensure sufficient supply of Xuetian Salt to markets in Southwest China, Northwest China, and along the Yangtze River. This will enable salt products to become a key driver of profit growth for Xiangyu Salt & Chemical. Leveraging the powerful brand and R&D capabilities of “Xuetian,” we will position “Xuetian Songtai 997” as our flagship product, the “Xuetian Active Water Salt” series as our star product, and “Xuetian Xiao Chu” as our core sales-driving product. Together, we’ll build a mid-to-high-end salt brand, continuously enhancing brand awareness, reputation, and consumer satisfaction.
　　At the head of Orange Isle, we’re drawing up a grand blueprint; all rivers converge here, demonstrating our sense of responsibility. Together with Xiangyu, we’ll stand atop the highest peak—and in snowy weather, our banners will proudly fly in the wind. Guided by the principles of a new state-owned enterprise, Sote Salt & Chemical will uphold the corporate spirit of “harmony, progress, excellence, and innovation,” continuously growing stronger and bigger, and becoming the “practitioner” of Snowy Salt Industry Group’s strategy to establish a “bridgehead” for its salt market presence in Southwest China.

Keywords: Chase your dreams forward

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Chongqing Xiangyu Salt & Chemical Co., Ltd.

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